%T Living with supermarket power %A D. McKinna %D 2013 %J Farm Policy Journal %K Prices, %K Agriculture %N No. 1 %U https://apo.org.au/node/157616 %V 10 %X The level of concentrated market power in the Australian grocery retail industry is unprecedented: Coles and Woolworths now collectively control 74% of market share.This shift in market power is neither temporary nor cyclical, but has in fact created a fundamental structural change that is expected to remain for years to come. Whilst consumers do have the power to respond by boycotting the big two, the value for money on offer is difficult to refuse. %9 Journal article