Transcript

The spin cycle ... and when it all goes wrong

Publisher
Journalism Business ethics Digital media
Description

With the enormous growth in the number of public relations consultants in recent years, getting a message through the media can be fraught. Anthony Funnell speaks to three senior public affairs professionals:

Rod Bruem, a former journalist and press secretary who's currently a spokesperson for Telstra, and editor of its online communication site.

Amanda Lampe, a political and communications strategist who was for a time the media director for former New South Wales Premier, Bob Carr.

And Sue Murray, the CEO of the National Breast Cancer Foundation.

Publication Details
Access Rights Type:
open