The spin cycle ... and when it all goes wrong

Journalism Business ethics Digital media

With the enormous growth in the number of public relations consultants in recent years, getting a message through the media can be fraught. Anthony Funnell speaks to three senior public affairs professionals:

Rod Bruem, a former journalist and press secretary who's currently a spokesperson for Telstra, and editor of its online communication site.

Amanda Lampe, a political and communications strategist who was for a time the media director for former New South Wales Premier, Bob Carr.

And Sue Murray, the CEO of the National Breast Cancer Foundation.

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