APO resource visit counts have been improved. For more information, see our Policies & Guidelines

Survey

US public libraries: marketing and communications landscape

21 Jun 2018
Description

To learn more about how public libraries communicate, OCLC conducted a survey among US public libraries that asked general questions about active engagement efforts. Questions covered marketing concerns and barriers, communication channels, how they use email marketing, and much more.

This report provides an overview of how US public libraries communicate to their users and the broader community. Results confirm that libraries do a lot with limited resources, there’s a focus on social media, and that efforts successfully increase community awareness about the library.

Publication Details
Language: 
English
License Type: 
All Rights Reserved
Published year only: 
2018
51
Share
Share
Subject Areas
Geographic Coverage
Advertisement