Person

Jeffrey Chester

Items authored

Report

19 Oct 2007

The proliferation of media in children's lives has created a new 'marketing ecosystem' that encompasses cell phones, mobile music devices, instant messaging, videogames, and virtual, three-dimensional worlds. These new marketing practices are fundamentally transforming how food and beverage companies do business with young people in...

Article

19 Oct 2007

A ubiquitous digital environment will readily connect the majority of the public to interactive networks, via PC, TV, and phone. An investment in time and resources now can bring long-term public interest benefits, including the emergence of new and economically sustainable, independent sources of local...

Article

4 Oct 2007

Google is a dubious guardian of the public interest in communication, argues Jeffrey Chester. He points to Google?s rapid acquisition of other media and communications companies, and its core strategy of developing data-mining into an art that serves advertisers. He asks, ?With the Internet and...

Items authored

3

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