Fairfax brand to die in $4 billion Nine Entertainment takeover

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Fairfax and Nine have announced a $4 billion merger that will create an integrated media giant across television, online video streaming, print, digital and real estate advertising and erase the Fairfax name.

Nine will be the dominant partner, with its current shareholders holding 51.1 per cent of the merged company's shares, and the current Nine chief executive and chairman Hugh Marks and Peter Costello, respectively leading the combined firm, which will be called Nine.

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