The Green Paper’s focus on the creative industries is welcome. The creative industries have the potential to deliver economic growth and desirable employment opportunity across the UK. To activate this potential, sector-wide initiatives are needed that link local and regional expertise, knowledge and talent to national and international developments. These initiatives should span a range of issues, from business support to employment, training, and linking research and innovation. The sector deal for the creative industries should formalise such initiatives for the UK creative industries as a whole but design their delivery through regional hubs.

The sector deal needs to be tailored to the huge variety of economic production that is the source of the UK creative industries’ potential to deliver growth and opportunity in a sustainable, inclusive way.

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