Discussion paper

Why Australian producers should think more like distributors

Broadcasting Australia

In the main, Australia's feature film production sector consists of a loose collection of 'kitchen-table' operators, poorly capitalised, going from one project to the next. The distribution sector, by contrast, is in very good health. Why is this the case? What environmental conditions have created this imbalance? More pressingly, what is it that producers have overlooked in their tendency to focus on one project at a time and to make projects at any cost?

In this paper, Australian producer Vincent Sheehan describes the structural imbalance between the production and distribution sectors, and outlines a number of important lessons that feature film producers should take on board. By watching the way that distributors operate, producers can improve their own business practices and perhaps achieve the holy grail of long-term sustainability.


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