Amar Hamoudi is a Senior Researcher within the Consumer research vertical at the JPMorgan Chase Institute. Prior to joining JPMCI, he was Head of Pricing and Acquisition Modeling at OnDeck Capital, the leading alternative small business lender in the United States. Prior to serving at OnDeck, Amar spent 15 years in academic research on family economics, family demography, and consumer behavior. His most recent academic appointment was Assistant Professor of Public Policy and Economics at the Sanford School of Public Policy at Duke University. As a faculty member, he taught and researched topics in strategic policy design, microeconomics, econometrics, and demography.