This annual survey polled in excess of a thousand executives from major global brands, traditional and Digital agencies, vendor and service providers that operate in the Digital space, as well as freelance and independent Digital practitioners. The research has confirmed that many believe the future of Digital Marketing is exceptionally bright.
Some notable indicators from the survey that substantiate this bullish POV:
- 81% of Brand Execs expect an increase in digital projects for 2010
- 50% will be shifting funds from traditional to digital media
- 78% of global participants believe the current economy will actually spawn more funds allocated to Digital
Additionally contained within, you’ll find some keen insight from SoDA members around the globe on their thoughts and predictions about the future of the Digital Marketing landscape over the forward 12 months.