TY - Report AU - PricewaterhouseCoopers LLC PY - 2017 T1 - Human value in the digital age PB - PricewaterhouseCoopers LLC DO - https://doi.org/APO-218091 UR - https://apo.org.au/node/218091 AB - Our PwC CEO Survey showed that 92% of the world’s CEOs agree that in an increasingly digital world it is becoming ever more important to have a strong corporate purpose. Within PwC, we found that a sizeable majority of our 220,000 people voted for a more human values based culture for the future, instead of the rational, more cognitive values we have been embracing and fostering for many years. So when it comes to the future of work, two trends seem to be coinciding at the moment. ER -