CPA Australia Asia-Pacific Small Business Survey 2018

10th Annual Report on Small Business Issues and Sentiment Across Ten Economies in the Asia-Pacific
Small business Economic indicators Business conditions Asia-Pacific

CPA Australia’s tenth annual Asia-Pacific Small Business Survey found that overall, small business conditions were slightly weaker in 2018 than in 2017. These conditions are likely to continue into 2019, with small business confidence also being slightly weaker in 2019. Global trade tensions appear to be the primary reason for the weakening in confidence.

The survey finds that businesses that are growing strongly are much more likely to have the following features:

• a strong focus on technology

• a focus on improving customer satisfaction rather than just relying on customer loyalty

• innovation through new products, processes and services

• seeking to enter new markets

• social media being used to better engage with and understand customers

• online sales are an important part of their business

• a focus on improving business strategy and management



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