This research by the National Institute of Health Innovation (NIHI), University of Auckland measures the impact of energy labelling on alcoholic beverages, on consumer purchase or consumption behaviour in a New Zealand population. Energy labelling information on alcoholic beverages is not currently required in New Zealand, unless a nutrient claim is made.

The first phase of the project provided qualitative insight into consumers’ awareness of and views around energy labelling of alcoholic beverages . This report summarises the second phase of the project, namely quantitative research to determine the likely influence of energy labelling on the purchase or consumption of alcoholic beverages.