%T A day in the life of data: removing the opacity surrounding the data collection, sharing and use environment in Australia %A Brigid Richmond %I Consumer Policy Research Centre %D 2019 %K Big data, %K Consumer behaviour, %K Data availability, %K Data collection platforms, %K Data protection, %K Privacy, %K Information resources management %U https://apo.org.au/node/238871 %X The Fourth Industrial Revolution is here, and personal information is increasingly being collected and commodified while legislation fails to keep up. This report illustrates the bewildering volume and scope of data collected about consumers as they go about their daily lives. %9 Report