%T Mixed messages? The limits of automated social media content analysis %A Natasha Duarte %A Emma Llanso %A Anna Loup %I Center for Democracy and Technology %D 2017 %K Social media, %K Data collection platforms, %K Data processing, %K Algorithms, %K Data analytics %U https://apo.org.au/node/240471 %X This paper explains the capabilities and limitations of tools for analysing the text of social media posts and other online content. It is intended to help policymakers understand and evaluate available tools and the potential consequences of using them to carry out government policies. %9 Report