Tourism has been identified as an important economic industry for Small Island Developing States (SIDS), including Papua New Guinea (PNG). One of the important niche markets for tourism is cultural heritage, which involves “travellers seeing or experiencing built heritage, living culture or contemporary arts” (Timothy 2011: 4). While cultural heritage tourism comprises 40% of the total global tourism market, in the Pacific cultural heritage tourism remains underdeveloped.
One of the benefits of cultural heritage tourism is its ability to involve local communities, using their own heritage as tourism assets, therefore potentially providing sustainable economic development. The purpose of this study is to investigate the current opportunities and constraints for local communities in developing cultural heritage tourism projects, using Madang in PNG as a case study.