Mad Magazine is on life support. In April 2018, it launched a reboot, jokingly calling it its “first issue.” Now the magazine announced it will stop publishing new content, aside from year-end special issues.
But in terms of cultural resonance and mass popularity, its clout has been fading for years.
At its apex in the early 1970s, Mad’s circulation surpassed 2 million. As of 2017, it was 140,000.
As strange as it sounds, I believe the “usual gang of idiots” that produced Mad was performing a vital public service, teaching American adolescents that they shouldn’t believe everything they read in their textbooks or saw on TV.
Read the full article on The Conversation.