Commentary

Mad Magazine is finished, but its ethos matters more than ever before

Publishers and publishing Media literacy Propaganda Fake news
Description

Mad Magazine is on life support. In April 2018, it launched a reboot, jokingly calling it its “first issue.” Now the magazine announced it will stop publishing new content, aside from year-end special issues.

But in terms of cultural resonance and mass popularity, its clout has been fading for years.

At its apex in the early 1970s, Mad’s circulation surpassed 2 million. As of 2017, it was 140,000.

As strange as it sounds, I believe the “usual gang of idiots” that produced Mad was performing a vital public service, teaching American adolescents that they shouldn’t believe everything they read in their textbooks or saw on TV.

Read the full article on The Conversation.

Publication Details
Publication Year:
2019