Commentary

Mad Magazine is finished, but its ethos matters more than ever before

7 Jul 2019
Description

Mad Magazine is on life support. In April 2018, it launched a reboot, jokingly calling it its “first issue.” Now the magazine announced it will stop publishing new content, aside from year-end special issues.

But in terms of cultural resonance and mass popularity, its clout has been fading for years.

At its apex in the early 1970s, Mad’s circulation surpassed 2 million. As of 2017, it was 140,000.

As strange as it sounds, I believe the “usual gang of idiots” that produced Mad was performing a vital public service, teaching American adolescents that they shouldn’t believe everything they read in their textbooks or saw on TV.

Read the full article on The Conversation.

APO Editor's note: 
This is an updated version of an article originally published on 11 May 2018.
Publication Details
Language: 
English
License Type: 
CC BY-ND
Published year only: 
2019
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