Australia cannot be complacent and must constantly look for opportunities that will enable today's small to medium firms to engage within the region and grow into the larger firms that will provide the bulk of our exports in the future. Indeed, argue Lyndal Thorburn and John Langdale, much of our success now relates not to the commodities we sell, but the invisible services that have enabled us to gain large contracts in key growth areas such as China. The challenge for government and business alike is to plan to respond to new demand in the future.