Alan Jones’s political power is to a large extent based on a self-fulfilling prophecy: politicians believe he can shift votes, so they pay homage to him, which adds to the impression that he can shift votes.
This perception of power, in turn, gives him actual power.
Developments in media-political relations over the 34 years that Jones has been broadcasting give some pointers.
He was a pioneer in what has become known as the outrage industry. He rants and raves in extraordinarily fluent broadsides, captivating in their aural power and – to a listener of a certain type – intoxicatingly persuasive.
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