The connected continent - how the Internet is transforming the Australian economy

International trade Information technology Economics Industries Internet Household finance Financial inclusion Australia

The internet has transformed the Australian economy over the last 10 years, and is poised to play an even greater role in our daily lives and businesses as Australia positions itself to become a leading digital economy.

To help reach the goal of becoming a leading digital economy, this report aims to promote a deeper understanding of the role of the internet in the Australian economy. The direct contribution of the internet to the Australian economy is worth approximately $50 billion or 3.6% of Australia's Gross Domestic Product (GDP) in 2010. This contribution is of similar value to the retail sector or Australia's iron ore exports.


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