Breadfruit market and marketing of Pacific Island Breadfruit with a focus on Fiji & Samoa

Sustainable agricultural production Agriculture Food production Exports Export marketing Fiji Samoa

Breadfruit (Artocarpus altilis), is widely grown in the Pacific islands where it is often an integral part of traditional agroforestry systems. For more than a decade Fiji, Tonga and Samoa have been permitted to export fresh breadfruit to New Zealand, treated by the approved High Temperature Force Air (HTFA) quarantine treatment for fruit flies. The quantities exported have been small and well below market demand. Larger quantities of frozen breadfruit are exported to Australia, New Zealand and the United States. There are substantial immediate market opportunities to expand fresh and frozen breadfruit export markets – however, significant marketing constraints remain.

For the future, there are major opportunities in supplying processed breadfruit products to export markets. These markets are divided in two broad segments: gluten-free, grain-free product market; and, the market based on processing advantages potentially offered by breadfruit. However, for these markets to be realised, raw material supply constraints have to be overcome and there needs to be substantial capital investment and private sector involvement.   

The study identifies more immediate market opportunities for processed breadfruit products on local markets. A particular opportunity is for breadfruit flour as a substitute for imported grains, particularly wheat flour. This large domestic market is expected to be driven by non-communicable disease (NCD) health concerns, together with the future impact of climate increasing the relative price of imported grains.

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