This report examines the availability and discoverability of Australian screen content on three subscription video-on-demand (SVOD) services: Netflix, Stan, and Amazon Prime Video. The research finds that all services carry some local content, but the amount, age, and genre mix of this content vary considerably.
Stan has the highest proportion of local content: 9% of the titles in its catalog are Australian. In contrast, 1.7% of titles in the Netflix catalog are Australian. Amazon Prime Video also carries a significant amount of local content, however the nature of its catalog makes direct comparisons with Stan and Netflix problematic. The number of Australian original productions is growing across all three services. Netflix has the highest proportion of originals: one in five Australian titles is an original.
The report also assesses the discoverability of Australian content in each catalog. Netflix and Stan feature dedicated categories for Australian content, which improve discoverability. Finding local content in Amazon Prime Video is much more difficult.