Sociologist, Professor Chua Beng Huat, with host, Jennifer Cook, explains how serial TV dramas have become a soft power currency traded among China, Korea, Japan and other countries in AsiaWith host Jennifer Cook.
Dr Chua Beng Huat is currently Professor and Head, Department of Sociology and Cultural Studies in Asia Research Cluster Leader, Asia Research Institute, National University of Singapore. His major research foci are comparative politics of Southeast Asia, urban and housing studies, consumerism in Asia and East Asian pop culture. He has held visiting professorships at universities in Malaysia, Hong Kong, Taiwan, Germany, Switzerland, Australia and the US, including the Inaugural Distinguished Visiting Scholar Fellowship at Carolina Asia Centre, University of North Carolina, Chapel Hill, USA. He has published extensively in all the areas of his research interests. Professor Chua's His most recent book is Structure, Audience and Soft Power in East. He is also the founding co-executive editor of the journal, Inter-Asia Cultural Studies.