The Creative Industries are considered as one of the most promising fields of economic activity in highly developed economies, but also a promising sector to contribute to significant job creation. This report shows that the Creative Industries in Greece, Italy and Spain develop innovations as part of a new or changing business activities. Such innovations include new products and services offered to their customers (product innovation) as well as new technologies, procedures and routines within their business that raise efficiency or quality of their output (process innovation).
Furthermore, we describe how the Creative Industries support innovation in other industries through creative inputs. These inputs can either be downstream, i.e. creativity produced in the Creative Industries is used by customers in their innovative efforts, or upstream, i.e. the Creative Industries demand innovative inputs from their suppliers (e.g. technology producers). Creative inputs need not necessarily coincide with the Creative Industries’ own product innovations but may also relate to standard (i.e. non-innovative) activities of creative enterprises.
This report creates a relevant discussion for what is concerned the cultural climate in the territories and the related economic conditions that might determine the regional vs city distribution of creative industries. The research at local level together with the opinions expressed by relevant stakeholders contribute to affirm that a favourable entrepreneurial climate and culture is something a priority in the three countries in order to encourage operators to seek out new opportunities and start new businesses and related employment opportunities. We determine that creative entrepreneurs and employers can be better located in areas characterized by creativity, diversity and innovation, but it is possible especially thanks to some preconditions: connectivity, training and public support. It is thus uncertain whether creative industries are started by a creative recognition of economic opportunities, in which the existence of educative institutions plays a role.