This document provides a summary of Erricsons TV and Video consumer trend report, which indicates the viewing choices of television and video consumers for 2011.
Internet-based on-demand viewing, e.g. BBC iPlayer, continues to increase in popularity. This trend will continue.
• People who claim that broadcast TV is dead or dieing are exaggerating.
• The on-demand share of media spending is increasing compared to last year.
• TV viewing is increasingly complemented by the use of social media. This trend is growing stronger.
Image: End of analogue TV, hugovk / flickr