Culture boom: How digital media are invigorating Australia

2 Apr 2012

The Internet and online media have significantly impacted the Australian media and content industry and will continue to do so. They will be the key drivers of growth for the industry, delivering considerable value to consumers. Companies will need to adapt to the new reality to succeed.

The amount of internet content that is created and consumed grows by the day in australia and around the world. the internet is an ever more integral part of daily life and a significant generator of economic activity.
to better understand the impact of the internet on consumers, artists, and the content sector in australia, Google commissioned the Boston consulting Group to prepare this independent report. the results have been discussed with Google executives, but BcG is responsible for the analysis and conclusions.

Paul Zwillenberg.

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