This research brief assesses the effectiveness of U.S. information operations in Afghanistan from 2001 to 2010, with particular attention to how well messages and themes were tailored to target audiences.
Key findings include:
- Efforts to win the support of the Afghan population for U.S. and allied military operations have had mixed success.
- The most successful initiatives were those involving face-to-face communication
- The most notable shortcoming was the inability to effectively counter Taliban propaganda against U.S. and NATO forces regarding civilian casualties.
- Inadequate coordination, long response times for message approval, and an inability to exploit informal, oral communication were among the most significant problems with these initiatives.