Yellow social media report 2012: what Australian people and businesses are doing with social media

1 Jun 2012

There still remains a sizeable gap between the social media strategies of Australian businesses and the their customers with only 27% of small businesses and 34% of medium-sized businesses having a social media presence.

We use it to network professionally, connecting with our colleagues, but we hesitate before we connect with our boss as a Facebook friend. We acquired another ten social media “friends” in the past year, but we saw less than half our social media cohort face-to-face during the year.
We use social media throughout our houses, from the biggest room, to the smallest. We use it when we watch television, and find that more often than not this adds to our enjoyment. Some of us create social media “aliases”, ranging from pets, children, sporting teams and stuffed toys. And despite the increasing emphasis on social media, most of us don’t think we spend too much time on social media, we reckon we have it just about right. Most of us do anyway…

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