TY  - Report
AU  - Mike Rich
AU  - Graham Mudd
AU  - Andrew Lipsman

PY  - 2011
T1  - The power of like: how brands reach and influence fans through social media marketing
PB  - comScore


DO  - https://doi.org/APO-29884
UR  - https://apo.org.au/node/29884

AB  - The following white paper is based on a collaboration between comScore and Facebook. The research, which examines the nature of the reach and frequency of branded content on Facebook, is largely based on May 2011 findings from comScore Social Essentials™, but also includes insights from Facebook’s internal analytics platform. 
ER  -