Report

Using social media in local government 2011 survey report

3 Jul 2012
Description

This survey was designed to capture the views, experiences and perceptions of local government leaders about the contribution that social media is making, and has the potential to make, in communicating with residents, ratepayers and other stakeholders, and in improving the planning, organisation, and delivery of Local Government services.

The survey explores the benefits, risks and barriers to councils in using social media, and identifies those areas where social media might best serve the sector. The survey was designed specifically to provide a solid benchmark, against which changes in the use of social media in the sector can be measured and analysed through future surveys.

Publication Details
Language: 
English
Published year only: 
2012
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