Women in fundraising are disproportionately missing out on achieving the leadership roles they aspire to, and charities are missing out on securing all of the available talent needed to achieve their missions. This is a longstanding and ingrained problem in the charity sector, rooted in deep cultural and systemic issues that extend well beyond the sector itself. The full scope of this problem needs to be understood and addressed as a matter of urgency.
To understand the experiences of women who currently hold, or aspire to hold, leadership positions in fundraising and how they differ from men, this study surveyed 790 female and male fundraisers, alongside focus groups with 15 women from across the UK, and interviews with 6 female fundraising leaders. The findings shed light on their experiences, and identify strategies and mechanisms to help ensure that gender does not prevent talent from rising to the top jobs in fundraising.