Written communications, in the form of letters, emails, notices on websites and other correspondence, oil the wheels of government, helping to ensure citizens comply with legislation and take actions that benefit individuals and society as a whole.

Recognised as the first model of behaviour change specifically designed to help public administrators, BehaviourWorks’ INSPIRE framework is based on a simple mnemonic that describes seven of the most powerful techniques:

• Implementation intentions

• Norms

• Salience

• Procedural justice

• Incentives

• Reputation and credibility

• Ease