Service design is about making government services easy for people to use. This means designing services that put people at the centre and help them do the task they need to do, like learning to drive or buying a house.
A service design approach looks at the whole task, rather than the separate parts that might be spread throughout a government agency or across different agencies. Service design identifies problems and opportunities for the people using the service and the people delivering it and works out the best solution.
Service design works well with existing approaches, tools and methods, including the digital lifecycle.