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Buried treasures and missed opportunities in Victorian sports reporting | 595.07 KB |
Media reporting plays a key role in shaping perceptions about sport and influencing social and gender norms. Sports media also shapes popular views about role models and success in sport. In fact, the centrality of sport and sports media is well recognised by the Victorian government, as reflected in the gender strategy. Research conducted for VicHealth has also found substantial levels of unmet demand for media coverage of female sports.
Key findings:
10.37309/2020.IO863