The purpose of this research was to understand the level of awareness of commonly promoted healthy sleep messages, experiences with these messages, enablers and barriers to implementing the messages, whether additional support or information may be needed and how this could best be shared with Māori whānau and Pasifika family.

Key findings

1. Generally, safe sleep messages had higher awareness than messages promoting quality sleep
2. Why a message was important was not always communicated or understood
3. Families were exposed to messages through multiple sources, which were often conflicting. Family seemed to be one of the most trusted sources
4. Barriers to implementing messages were interconnected with determinants of health, inequities and the social, cultural, collective and economic realities for Māori whānau and Pasifika family
5. Caregivers did not always implement sleep advice due to these factors. As a result, experiences of self-doubt, judgement and pressure were common
6. Families preferred information to be communicated visually, via social media or face-to-face.