Alcohol marketing and young people: time for a new policy agenda

Alcohol Medicine Information technology Social issues Youth Advertising Australia

Alcohol marketing has a powerful effect on young people in Australia. While traditional forms of alcohol marketing remain a potent influence among young people, new digital technologies and sophisticated branding techniques have dramatically expanded the variety and volume of promotional activities and advertising practices that young people are being exposed to. This report surveys the key features of contemporary alcohol marketing, reviews the research literature investigating the effects of this marketing on young people, and demonstrates the need for robust policy action.


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