This report explores how the Chinese Communist Party (CCP) uses foreign social media influencers to shape and push messages domestically and internationally about Xinjiang that are aligned with its own preferred narratives.

This report focuses on the promotion of foreign influencers who disseminate content about Xinjiang on US-based social media and content networks, including YouTube, Twitter, Facebook and Instagram, as well as on Chinese platforms such as Bilibili. The report analyses this unique online influencer ecosystem and examines three in-depth case studies with a focus on Xinjiang-focused foreign influencer content and the amplification of that content by Chinese state entities.