%T Housing supply chain model for innovation %A Kerry London %A Jessica Siva %I Australian Housing Supply Chain Alliance %D 2011 %K Supply chain, %K Business innovation, %K Urban planning, %K Housing, %K Innovation %U https://apo.org.au/node/31891 %X The aim of this research is to undertake a case study analysis of successful delivery of an innovation to the Australian housing construction industry. This study is conducted on the “innovator group”; that is, the group that created the idea of an innovation for the housing sector and then were intimately involved in creation, development and diffusion. It is apparent that there were key players involved in this process which are representative of various organisations along the supply chain – designer, developer, subcontractor and supplier. %9 Report