This report discusses the changing consumer and audience preferences that are driving fundamental changes in how content is delivered by communications providers in Australia.
The growth in online participation is disruptive, presenting both a challenge and opportunity to industry. This growth confirms that many Australians now access the internet and spend significant amounts of their time online—6.4 million Australian adults (36 per cent of those aged 18 years and over) spent more than 15 hours a week online at June 2012.
The rise of affordable, higher speed internet has encouraged and enabled user demand for viewing content, buying products and having services delivered online, as a key part of marketing and business strategies. This greatly extends the usage of the internet beyond its historical driver as a provider of communications (mainly email) and information.