%T Boomerangs and creativity
%A Diego Navarro



%I Institute for Culture and Society
%D 2012

%K Business



%U https://apo.org.au/node/32136

%X 
The aim of this paper is to describe the country brand for Australia released by the Australian  Federal Government in May 2010, ‘Brand Australia’. At the time of writing this paper, only the  logo was available,  and further details of the strategy (activities, targets, partners) were to be announced at a later date.
%9 Report