TY  - Report

AU  - Diego Navarro



PY  - 2012
T1  - Boomerangs and creativity
PB  - Institute for Culture and Society


DO  - https://doi.org/APO-32136
UR  - https://apo.org.au/node/32136

AB  - 
The aim of this paper is to describe the country brand for Australia released by the Australian  Federal Government in May 2010, ‘Brand Australia’. At the time of writing this paper, only the  logo was available,  and further details of the strategy (activities, targets, partners) were to be announced at a later date.
ER  -