Dissatisfaction with how democracy works has been rising for more than a decade. For the first time since the mid-1970s, a clear majority of people in Britain are dissatisfied with democracy, and recent scandals in British politics, such as the ‘party-gate’ affair, have added further strain.

There is considerable public appetite for an ambitious programme of ‘democratic renewal’. But desire alone is not enough - it needs to be mobilised into political action.

This requires effective framing and politicisation. In this report, working with Focaldata, the authors ran a survey experiment to assess the effectiveness of different rhetorical approaches to framing democratic reform.