Fashion and desire in an ecologically sustainable world

Sustainability Australia

The popularity of sustainability has encroached on the fashion industry and as such, there are currently an increasing number of fashion designers and brands who profit from the sales of “sustainable fashion.” 
The fashion industry capitalises upon its ability to create new, desirable trends that equally as expeditiously become undesirable. Is an industry whose sole purpose is to create products which consumers desire for a meagre ration of time (before disposing of and purchasing the next emerging trend) ever capable of being truly sustainable?
And more so, what fundamental social structures hold consumers hostage to an industry which hegemonically disempowers them through creating a clever and deceptive guise of ‘pseudo-empowerment’.

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