E-lectoral engagement: maintaining and enhancing democratic participation through social media

Elections Australia

The aim of this research was to examine approaches taken to social media by other government agencies and electoral management bodies in order to inform AEC participation in social media. The research focused on the key areas of development of social media policies that facilitate communication with the public consistent with public service values and political neutrality and on measuring the effectiveness and value for money of social media engagement, particularly in reaching specific demographics such as young people. It contextualises these findings within the existing academic research in the area and will itself contribute to the body of knowledge

Report to the Australian Electoral Commission by Australian Centre for Public Communication, University of Technology Sydney.

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