TY  - Report

AU  - Jim Macnamara
AU  - Phyllis Sakinofsky
AU  - Jenni Beattie

PY  - 2012
T1  - E-lectoral engagement: maintaining and enhancing democratic participation through social media
PB  - Australian Electoral Commission


DO  - https://doi.org/APO-32704
UR  - https://apo.org.au/node/32704

AB  - The aim of this research was to examine approaches taken to social media by other government agencies and electoral management bodies in order to inform AEC participation in social media. The research focused on the key areas of development of social media policies that facilitate communication with the public consistent with public service values and political neutrality and on measuring the effectiveness and value for money of social media engagement, particularly in reaching specific demographics such as young people.
ER  -