Sports diplomacy 2030 envisages closer collaboration between the Australian sports codes, industry and government to leverage the nation’s sporting excellence in ways that advance our national interests and enhance Australia’s influence and reputation. To help deliver these goals, the strategy is organised around four strategic priority areas and identifies a range of practical initiatives.

Many of Australia’s sporting executives and administrators are well placed to facilitate relationships for Australian governments with influential political, business and community leaders, and build enduring connections in non-traditional arenas. Likewise, the Australian Government can draw on its resources and networks to advocate for Australia’s sporting interests, provide support for Australian athletes to safely travel the globe, and facilitate connections, including within international federations and multilateral bodies. The goal is to better position Australia as a respected leader and influencer in international sport, promote greater opportunity, fairness and integrity in sports decision-making and support our broader diplomatic interests.

Through Sports diplomacy 2030 the Australian Government aims to:

• enhance Australian sports leaders’ knowledge, skills and connections to represent Australia on the global stage;
• leverage Australia’s strong sporting brand to enhance our global reputation and to build enduring relationships;
• increase Australia’s representation on international sporting bodies and associations; and
• develop tools, including a digital portal, to share sports diplomacy knowledge, expertise and successes across government and with the sport industry.