Broadbanding Brunswick

High-speed broadband and household media ecologies: a report on household take-up and adoption of the National Broadband Network in a First Release Site
Housing Mass media Information technology Broadband Access to information National Broadband Network Networked home Melbourne Metropolitan Area

New research from the University of Melbourne and Swinburne University has found that 82% of households in the NBN first release site of Brunswick, Victoria, think the NBN is a good idea.

The study, Broadbanding Brunswick: High-speed Broadband and Household Media Ecologies, examines the take-up, use and implications of high-speed broadband for some of its earliest adopters. It looks at how the adoption of high-speed broadband influences household consumption patterns and use of telecoms.

The survey of 282 Brunswick households found there had been a significant uptake of the NBN during the course of the research. In 2011, 20% of households were connected to the NBN and in 2012 that number had risen to 34%. Families, home owners, higher income earners and teleworkers were most likely to adopt the NBN.

Many NBN users reported paying less for their monthly internet bills, with 49% paying about the same. In many cases those paying more (37%) had elected to do so.

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