Since July 2005, the great majority of Australia’s ten million workers have been able to choose their superannuation fund. When it was introduced, the Coalition Government represented the Choice of Fund policy as a major victory for consumers. In reality, the majority of Australians have derived little benefit from greater choice and competition in the superannuation sector. In fact, the recent changes have benefited some sections of the community - the financial services industry and highly engaged consumers - but have failed to adequately protect those who choose not to choose.