This report finds that American young men are especially likely to visit the “front page of the internet.”
Six percent of online adults are reddit users, according to a nationally representative survey by the Pew Research Center’s Internet & American Life Project. This is our first survey that specifically examines reddit as a standalone platform, and it finds that young men are especially likely to visit the site. Some 15% of male internet users ages 18-29 say that they use reddit, compared with 5% of women in the same age range and 8% of men ages 30-49.
About the survey
The results in this report are based on data from telephone interviews conducted by Princeton Survey Research Associates International from April 17 to May 19, 2013, among a sample of 2,252 adults, age 18 and older. Telephone interviews were conducted in English and Spanish by landline (1,125) and cell phone (1,127, including 571 without a landline phone). For results based on the total sample, one can say with 95% confidence that the error attributable to sampling is plus or minus 2.3 percentage points. For results based on Internet users (n=1,895), the margin of sampling error is plus or minus 2.5 percentage points.