With the rapid update of smartphones and tablets, app purchase and usage are quickly becoming mainstream media and communications activities.

This paper is the first in a series of occasional papers examining emerging issues in contemporary media and communications and possible regulatory response strategies. It updates the ACMA’s May 2011 occasional paper, Emerging business models in the digital economy—the mobile applications market.

This latest paper examines the rise in use of mobile apps on smartphones and tablets and the significant implications for the collection and management of citizens’ personal information. The global apps chain also presents challenges for consumer protection and the application of other safeguards citizens expect. It also explores the regulatory and non-regulatory strategies available to assist in managing users’ apps experience.

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