Over the past four years, the percent of American adult internet users who upload or post videos online has doubled from 14% in 2009 to 31% today. That includes 18% of adult internet users who post videos they have created or recorded themselves—many of whom hope their creations go viral. The share of online adults who watch or download videos has also grown from 69% of internet users in 2009 to 78% today, and mobile phones have become a key part of the video viewing and creating experience.

About the survey

These findings are from a nationally representative omnibus telephone survey of 1,003 adults conducted by Princeton Survey Research Associates International (PSRAI) from July 25 to July 28, 2013. Telephone interviews were conducted in English only, by landline (501) and cell phone (502, including 230 without a landline phone). Statistical results are weighted to correct known demographic discrepancies. The margin of sampling error for the complete set of weighted data is ± 3.6 percentage points.

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